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Ybor City developers devoted to building knowledge of history

Ybor Cigar FactoryBy Paul Guzzo
Tribune Staff

TAMPA — To plant a message in the public’s mind, carve it atop a building for all to see.

That’s the strategy behind the marketing that put Raymond James on the stadium along Dale Mabry Highway, Amalie on the arena downtown and Tropicana on the field in St. Petersburg.

And soon, José Martí in Ybor City.

It’s not a particular product or service that businesses are selling this time, but an image: Ybor City played a central role in Cuba’s successful fight for independence from Spain in the late 1800s.

“We do not think Ybor City’s history has been marketed properly,” said Ariel Quintela, a partner in a company with two major commercial and residential projects underway — around the old Blues Ship Cafe, 1300 Seventh Ave., and in the 114-year-old Oliva Cigar Factory, 2008 19th St.


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